The project is aimed at fostering entrepreneurship among local producers, especially craft product makers (cheeses, honey, handicrafts). The educational program will include courses on marketing, branding, creating unique product positioning, and effective online promotion strategies.
Participants are expected to acquire practical skills enabling them to scale their businesses, find new markets, and increase profitability. The project will establish a modern learning space equipped with essential technology, develop 5 business plans for participants, and create a bilingual platform to provide ongoing informational support for producers.
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